As the December holiday season approaches, we here at Sunday River have a reason to celebrate. December 1 marked Giving Tuesday, a day that promotes global generosity, encouraging charitable donations and neighborly camaraderie. It also marked the conclusion of the Sunday River Challenge in support of the Bethel Food Pantry, where we pledged to match up to $5,000 in cash donations from mid-September to the end of November. Along with the support of an anonymous donor who pledged to match another $5,000 in donations, we’ve raised over $24,121, blowing past the original donation goal of $10,000.
COVID-19 has altered the lives of families across the country, including the Bethel area. Food insecurity across the nation is at a record-high, and in Maine, over 170,000 people are struggling with hunger. The Food Pantry offers support and meals to all, no matter the circumstances – and now more than ever, their work is critically important. With the success of the Sunday River Challenge, the Food Pantry will be able to continue offering services for those who need it most through the winter season. Throughout the pandemic, the resort has supplied over 7,000 meals to those in need across the greater Bethel region, and has provided additional funding to help stock the Food Pantry’s shelves.
We’re so grateful for our compassionate Sunday River family. Supporters from near and far donated to the cause and helped this challenge be so successful. And while the Sunday River Challenge may be complete, the Bethel Food Pantry always appreciates support. If you’d like to make a donation to the Food Pantry, you can do so at bethelfoodpantry.org.