It’s only 2020, but we’re looking to the future. Enter Sunday River 2030: a plan to guide resort growth and development over the next ten years, focused on new infrastructure, enhanced experiences for year-round adventure, and reaching a net-zero carbon impact.
If you’ve been with us for a while, you may remember a growth plan that launched in 2008 after we joined the Boyne Resorts family. We’ve accomplished great things since then: the addition of night skiing, installing the Chondola, and taking the first steps towards doubling our snowmaking capacity, to name a few. The 2030 vision builds on this initial envisioning foundation by establishing a set of five guiding principles, or pillars, to steer future development based on feedback and insights from season passholders, resort team members, and New England skiers.
ELEVATE THE EXPERIENCE: Continuing to deliver on snow conditions and terrain while raising the bar on amenities and services.
BUILD THE FUTURE: Supporting development and ownership opportunities from the valley to the village for all who consider Sunday River their home.
CONNECT THE COMMUNITY: Joining multiple communities together, and fostering this shared connection between everyone who lives, visits, works, or vacations here.
ADVENTURE IN ALL SEASONS: Offering experiences and adventures through a combination of the natural assets, local amenities, our on-mountain activities, and more.
PROTECT OUR PLAYGROUND: Committing to protecting our natural assets as well as the sustainability of our business to ensure both will thrive over the long term.
Keeping these pillars at the forefront of our decisions, the following projects have been developed as part of the 2030 plan, and will be rolled out in four phases: first steps, short-term, mid-term, and long-term. The following projects are already underway.
Purchasing the Sunday River Golf Club. In 2019, Sunday River began managing operations of the Sunday River Golf Club. In order to make improvements and achieve growth, this month, the resort purchased the course and solidified the long-term future of one of the most spectacular mountain golf courses in New England.
Acquiring unique ski-in/ski-out real estate on Merrill Hill. With the recent purchase of 450 acres of land adjacent to the South Ridge and Aurora Peak areas of the resort, we will soon be offering unparalleled mountaintop home sites with ski-in/ski-out access via a new chairlift, located in the heart of the resort.
Adding Dual-Frequency Radio Frequency Identification (RFID) Technology for Chairlift Access. For the 2020-21 season, we will install dual-frequency RFID technology to offer direct-to-lift access for ticket and season pass holders. Once a guest has a Sunday River-enabled RFID card, they will be able to load lift tickets or their season pass product onto the card online in advance and head directly to the lift upon arrival.
Renovating the Resort’s Largest Conference Space. Conferences and weddings have become extremely important to Sunday River’s year-round sustainability as a business. As such, the resort will renovate the Grand Ballroom in the Grand Summit Hotel to not only improve the appearance of the space, but to incorporate new technologies for audio-visual services to provide an excellent guest experience.
Installing an Observation Tower at the top of North Peak. A new observation tower will be built on top of North Peak as phase one of enhancing year-round offerings at the resort. The tower will be accessible by the signature Chondola lift, which is open in the summer and fall for scenic lift rides.
Projects included in the full ten-year plan include numerous upgraded chairlifts, a hydrotherapy spa, a new SnowSports School building, new summer activities such as a mountain coaster, and more. For more details on the projects and initiatives within the Sunday River 2030 plan, visit 2030.sundayriver.com.